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Posted by on Sep 30, 2013 in Articles |

Do You Need A Logo?

You are in the middle of setting up a business, and there is a lot of administrative task to deal with: getting a business license, opening a bank account, searching for an office, etc. And above all, you will face the problem of its marketing. First of all stationery, website and business cards are what you need. Probably the idea of your own, wonderfully designed logo comes to your mind as well. You check the Internet for solutions for this problem, and you find hundreds of websites offering free online logo design software that allows business owners to make their own professional company logo designs within minutes. You think that you will not use any of these services, because you would like to hire a professional designer. You are absolutely sure that you need that logo right now. Actually, it is not that sure that you do the right thing if you jump into logo design too early. Starting out your business with your logo, stationery, and marketing materials...

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Posted by on Sep 22, 2013 in Articles |

Tips for Beginner Logo Designers

There are some useful tips and ideas that worth considering, when it comes to logo design. Understanding the basic principles of creating good logo design can save a lot of time for beginner designers, because most of them are likely to make the same mistakes. Logo design is more than creating a visually attractive product. It is essential that this product conveys a message clearly and reaches its goal. Before the actual designer work, it is important to meet the client personally and gather as much information as you can about the company, business and brand you will work with. Get to know who they are, what they do, who are their target audience and so on. The more questions you ask, the more complex picture you will have about them. You can edit a questionnaire as a starting-point, and to make this phase faster. Open your mind and see the world with the eye of a designer. Experiment with the combination of things you would never combine. Use...

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Posted by on Sep 14, 2013 in Articles |

Simplicity In Logo Design

There are many parallel trends in logo design, and one of the most popular styles is minimalism, which has been widely occurring in the last years. It seems to be a welcome alternative to overwhelming logos and unnecessarily cluttered websites, but it is also true that sometimes minimalism is irrelevant. Minimalism must have a balance between utility and simplicity. It’s not about thoughtlessly cutting down web design elements or eliminating them altogether, it’s about simplifying web pages to make them more valuable. It’s a training in continence and good taste. The mission is to help users focus on what’s important and succeed more efficiently, with as little effort as possible. It is based on the idea of “less is more”. However, it is easy to misunderstand the idea behind minimalism and creating things that simply do not have sense. An attractive logo doesn’t always have to be complicated. Instead of using pre-designed templates, a minimal logo design starts with a blank sheet and only adds what’s useful. Color, layout,...

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Posted by on Sep 13, 2013 in Articles |

Logo Design Is No Picnic

A proper logo design process is an art, however it seems to be lost nowadays. Customers, and also designers does not take it seriously, and tend to turn toward conveyor belt solutions to make rough-and-ready works. Logos are one of the most difficult things a designer can create. To capture the essence of a company or business requires concise job, real skill and is by no means a speed racing. Art is not always about fun and inspiration. The first thing you have to understand when you bend to the task of creating logo design is that you will unavoidably struggle with it, especially in the beginning. This is the time when you have to continue on, and not giving up. Once you managed to overcome your fears, or your laziness, and you already understood that this is not only about art for art’s sake, you can get back to fun and inspiration and try to keep it throughout the project. If you can not, it does not mean...

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Posted by on Sep 5, 2013 in Articles |

Choosing The Best Logo Design Service

Your logo has a pivotal importance in building your company’s image. It has to be memorable, compatible with many platforms, stand out from the crowd, and reflect your company’s essence. An appropriate logo is designed in an exhaustive manner, and is a product of thorough consideration and deliberation. Inasmuch as you would like to own a professionally designed logo, it is very important to choose the most suitable logo design company that meets your requirements best. After you have outlined your goal, and you have the plan to carry out some action as regards your company, your first step should be to choose the most appropriate logo design company to do the job for you. First thing you have to do is gather as much information as you can, from the Internet, and through your contacts. You can surf the Internet with the purpose of acquiring information about the graphic design service companies that have designed logos that you like the most. It can be done with a little...

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