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Posted by on Sep 4, 2013 in Articles |

Three Basic Types of Logo Design

Logo designs can be divided into three basic types: Iconic, Illustrative and Textual. These types can be mixed in one logo, but usually one of them is dominant. Each has its advantages and disadvantages, and knowing the strengths and weaknesses of the three versions, you can decide on which type would be the most appropriate for you. Naturally, the logo design firm that you choose will help you to make a decision, but it is advisable to get a line on the topic and gather some information on your own first. Illustrative logos are pictorial representations of the image of a company and can be cartoon characters, mascots, or imaginative figures. These are unique and expressive illustrations, which are best to represent companies that are more creative and fun. Brands targeting children use this type, because children love colorful drawings and playful characters, but the colors and techniques used by cartoonists may impress any person of any age group. Technically, in some aspects they are more difficult to deal...

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Posted by on Sep 2, 2013 in Articles |

Cartoon Characters in Logo Design

Cartoon Characters in Logo Design

Illustrative logo design is an important area of professional graphic design, and it is considered one of the most effective ways of creating logo design. The most important factor in genuine logo design is its lucidity, and good cartoon logos are extremely expressive and can convey messages easily and strikingly. Cartoons communicate everything clearly, without misunderstandings, because they are exaggerated and emblematic. Today, many businesses have a cartoon figure in their logo design, irrespectively of their target market’s age range. Naturally, children love colorful drawings and playful characters, but the colors and techniques used by cartoonists may impress any person of any age group. Using a cartoon logo is a good way to illustrate a company’s philosophy, or popularize a product. It can emphasize, represent, or even modify the image of a company. There are some exceptions, but it can work for most of the companies. But why are cartoons so impressive? It is because they stimulate positive feelings in us. People like to remember the pleasant memories of...

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