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Posted by on Nov 25, 2010 in Design |

Why you need a logo

Why you need a logo

It is a common belief that individuals or companies do not need a logo and other advertising and marketing related material before they make a name and start getting clients or acknowledgement of any kind. Most of the time cash flow limitations are the cause to skip what is considered extra expenses, including the cost of a professionally designed logo. However, in a visual world like ours is more likely harder to succeed without an image to offer when it comes to launching a business or promoting any already established business, and it is also more difficult promote without a logo that makes people identify a company or associate it with the products or services offered. For companies this is not a big deal thanks to a careful plan of each and every aspect developing a company and its marketing, but the smaller the company the more chances of demoting the importance of the logo, particularly from entrepreneurs or individuals who sometimes prefer to do their own advertising to...

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