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Posted by on Dec 14, 2010 in Design |

Branding Your Business with Your Logo

Branding Your Business with Your Logo

In today’s competitive market you generally only get one shot at making a good impression. Potential customers know they have multiple choices, and will form an opinion of your business within minutes if not seconds. One of the first things to catch the customers eye will be your business logo, so having a well designed and easily remembered logo can have untold value in branding your business in the mind of the viewer. It’s easy to get carried away with logo design, but there are a few factors that need to be taken into account to ensure you get the most benefits from your logo. Some of the most popular and well known logos consist of a simple design, but are easily recognized and associated with a specific company. So how do you set about designing a logo that conveys your message to the public and brands you as being the undisputable expert in your field or the best supplier of a particular product or service? The very first...

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