Logo Design; Fine Tuning
Now that you know the basics to design a logo, let’s review some other details that are not any less important to get a professional looking creation by helping you adjust your own brand images or those for your clients.
A logo is made of a name, an image, a linear or geometric trace, if not a picture, but also readable. This means the use of fonts and selecting the right typeface for your brand is a must. Typefaces can become a logo by themselves as proof of this look at Google, Yahoo, Adidas, Coca-Cola and many other brands you identify more than for an image for the typeface.
When designing your likes, think of no more than two typefaces but one is best and choose the style according to the whole concept. If you are designing the logo for an antique shop, you probably will not choose a Futurama or Alien font as typeface but Old English or Rudelsberg, except if you do not have common sense.
Size of typeface does matters and it depends of the weight and shape of the font. Wide typefaces can be unsuitable for small logos and thin fonts will vanish in the middle of elaborated designs. Select a typeface; test its readability by shrinking the final image to the smallest possible usage. If legible then, go for it.
Logos are important, as they will become the identity of a person, a product, a group or a company. When the right logo comes up from the drawing board (physical or on-screen) it may become a lifetime identity card, so once finished you have designed what you think is your masterpiece, let it rest for awhile.
Many artists consider they can improve their work, add a personal touch or start from scratch after a few days when returning to their designs they find the masterpiece is not yet what they want as a final result and even find costly misspellings or misplacing.
Now review you overall work. If you want to create a portfolio and a reputation as professional designer, never ever use clip art. There are thousand of pre-made designs online or available through CD’s and they come either colorful or in black and white but they also expose you as an amateur designer.
If creation of original images is your pain you may always avoid graphics and limit your designs to lines, geometric forms or just typefaces, remember Google? Otherwise partner with a professional or get from him/her the single original graphics you need.
Many professional logo designers can take the product that you have created and fine tune it or improve on it to your satisfaction. The idea will be to get your image across so everyone that looks at your logo knows what it stands for.