Cartoon Characters in Logo Design
Illustrative logo design is an important area of professional graphic design, and it is considered one of the most effective ways of creating logo design. The most important factor in genuine logo design is its lucidity, and good cartoon logos are extremely expressive and can convey messages easily and strikingly. Cartoons communicate everything clearly, without misunderstandings, because they are exaggerated and emblematic.
Today, many businesses have a cartoon figure in their logo design, irrespectively of their target market’s age range. Naturally, children love colorful drawings and playful characters, but the colors and techniques used by cartoonists may impress any person of any age group. Using a cartoon logo is a good way to illustrate a company’s philosophy, or popularize a product. It can emphasize, represent, or even modify the image of a company. There are some exceptions, but it can work for most of the companies.
But why are cartoons so impressive? It is because they stimulate positive feelings in us. People like to remember the pleasant memories of their childhood, and these characters remind us the good old days. Play and fun were common pleasure in everyone’s life, and we like things that take us back in time.
Children are more receptive and sensitive to visual impulses and feelings, and if we see things that evoke the child in us, we can relive these capabilities. The sight of a cartoon character enables adults to see through the eyes of a child, that is, to see products and services with enthusiasm and curiosity.
Cartoons have a strong emotional effect on us. The friendliness and sincerity of expression in cartoons evoke humor and optimism, which help to forget the monotonity and the ugly realities of life. Cartoons can caricature life and represent ideas in a humorous way and make us think of view things and problems differently. They remind us that life is not only about work and stress, and we have to play and have fun at times, and there is no need to take everything so seriously.
Some might say that cartoon logo design looks childish and customers will not take them seriously. Not all types of companies are compatible with the colorful world of cartoons, but usually it can be carried out, and it is worth the effort. Anyway, a good cartoon logo is not childish in a derogatory sense. It is not petty, meaningless, or stupid. It is childish in a sense that it is simple, playful and lively. It is related to childhood, but it should be appealing to adults as well. Maturity and childishness do not exclude each other.
Another important reason why cartoons should be used in logo design is that they can represent ideas and issues symbolically, and in a very expressive way. They are also extremely memorable, because they move imagination, and it is easy to remember funny things that we laughed at. If it is considered carefully, a creative illustrative design is a good way to stand out from the crowd.