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Importance of Custom Logo Design | Unicorn Logo Design
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Importance of Custom Logo Design

Whether you have been in business for years or just starting out, your logo is an extension of your business and will be what customers will remember. You may have provided excellent service for years but with more and more companies opening up bringing you more competition, you need an edge to ensure that your current customers and potential ones are not lured away by a pretty face, so to speak.

A custom logo design is the answer to standing out against the competition even if you are just opening your doors for the first time. The only thing you must remember is that you must have a custom logo if you truly want to stand out. Let’s say you have a lawns service and the name of your company is Brown’s Lawns. Do you really think that just by putting up a sign with your name and using plain business cards is going to help potential customers remember you among all the other lawn care services in your area?

In order to obtain a custom logo design, you need the expertise of a qualified logo design company like Unicorn Logo Design. After you answer a few questions regarding your business, the creative artists will be able to create not only an eye-catching logo but also one that will ensure your potential customers remember your name and your business. This is the best company to use as they offer 100% customer satisfaction and will work with you personally until you achieve the logo design that you desire.

The one thing you must remember, you cannot just contact Unicorn Logo Design and state that your company name is Brown’s Lawns and give them nothing more to work with to create a custom logo design. Your logo must reflect the personality of your business as well as ensure customer know what you do just from seeing your logo.

Before you contact Unicorn Logo Design, you should jot down the answers to these questions so the artists will have a better idea on how to create your custom logo that will be eye catching and memorable as well as fit your business like a glove.

1. If you have a name already, more than likely you have some idea of how you came up with the name or the reasons you wish to use the name you have chosen. Your logo designer needs to know this to ensure they go along with your own set ideas. \
2. Your logo designer will need to fully understand what services or products you offer. As an example, if you are a lawn care service do you also include pest control, and brush trimming. A list of all your services or product categories will help your logo designer immensely. While providing your designer with this list, you may also want to include your target audience and if you only provide services to a specific area.
3. Provide information on your competition, this way they will be able to see what you are up against and how to ensure your custom logo will stand out.
4. Last but not least is the personality you wish your company to convey such as trustworthy, trendy, honest, friendly, or quality products, to name a few.