Logo Design; The Basics
Today more than ever it is easier design a logo thanks to our every day companion; the computers. In fact there is no need for sophisticated applications to create a custom design because even the most elemental graphic programs have intuitive menus allowing you to do any trick if you have enough creativity and follow just a few easy tips to start designing. But, professionals also have the creative talent that some of us just don’t seem to have.
Simple always will be better the same for the novice than for the expert. Deciding on how the logo will look or how it will be used is the first step. Whether personal, for a product, service or corporate identity, the logo has to be unique including a name alone, and icon or both, but not an icon alone if people are unable to identify the name it represents.
If this will be your first experience designing a logo you probably may need to research for existent logos and samples for a better idea on how a logo is designed. Even if you have been working on them for a long time, research may stimulate your creativity and compare your designs against those of your competitors or people related to your industry branch, group or clan.
Make your work easier by designing in black and white. Most graphic programs allow you to do it by decreasing the resolution. This action is useful to focus your attention on shape, size and typeface and also experimenting with different colors just by filling in, always keeping the black and white copy, neat for faxing and photocopy.
Once working with the basic design make sure the name you are working with is clear withing the shape of the logo. Put yourself from the potential viewers perspective to find if it is readable enough and fix it as many times to meet your needs.
Logos must be made considering 3 different scenarios:
– Rich color. The logo designed using this criteria is for the sole use on web pages keeping in mind surfer’s screen color resolution.
– Black and white for faxing, emailing and photocopy; if it is true the can be sent in a gamma of colors, selecting just black and white make easier the sending and reduce costs.
– From 2 to up 4 or 6 colors; the less colors the most cost effective to print, but keep in mind the color you are seeing on your monitor not always will match the same tones once printed. A Pantone color swatch book is an expensive add on to make them match but useful if you are wanting to become a professional designer.