Tips for Beginner Logo Designers
There are some useful tips and ideas that worth considering, when it comes to logo design. Understanding the basic principles of creating good logo design can save a lot of time for beginner designers, because most of them are likely to make the same mistakes. Logo design is more than creating a visually attractive product. It is essential that this product conveys a message clearly and reaches its goal.
Before the actual designer work, it is important to meet the client personally and gather as much information as you can about the company, business and brand you will work with. Get to know who they are, what they do, who are their target audience and so on. The more questions you ask, the more complex picture you will have about them. You can edit a questionnaire as a starting-point, and to make this phase faster.
Open your mind and see the world with the eye of a designer. Experiment with the combination of things you would never combine. Use Google and search for inspiration on the Internet, but do not forget that a creative mind can build “anything out of nothing”, and do not stuck in online research job for too much time. If you are completely out of ideas and feel that you have a surfeit, just stop thinking about the project any more. Turn to a completely different activity, and your creative energy will return.
Another way to get across an entanglement is to check your old sketches whether there is something you can use. Gather you drawings in a sketchbook, and never throw away unused ideas from the past. Some of them may prove to be a thought-provoking starting point, but if you are lucky, you can even find a whole logo design to use. If a customer rejected a design, it does not mean that it is not the one you are searching for at the moment.
As for good logo design, one of the most important characteristics is that it has to be simple. Simplicity is not equal with flatness and unimaginativeness. It means that it clearly conveys its message, it is well-balanced and clear-out. A good logo design should be easily recognizable to anyone. It has to involve universal themes and colors, which transmits the same feelings and meaning to different cultures.
An important factor of effective logo design is timelessness. As long as the design follows the rules of simplicity, specialty and clarity, the logo will survive other eras. For example, the logos of Chanel, Mercedes-Benz, Nike and Shell did not change much through the years. Their classic designs continue to please generations of consumers.
Logos have to serve many functions. Logo design makes use of vector art more than photography because of scaling and applicability issues. Logos created with high-definition imaging software scale down to a smaller size without spoiling the logo’s design. The use of photos, however, brings problems of pixelated and skewed images. Thus, all logos use vector graphics for creating image.