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What Makes a Captivating Logo Design? | Unicorn Logo Design
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What Makes a Captivating Logo Design?

Your logo is one of the most important factors for your business when it comes to bring remembered by your customers. Of course, you must provide quality products or services, but even that may not help your customers remember the name of your company. A captivating logo that stands out against the competition is the answer.

What Is A Logo?

A logo is really nothing more than the identity of your business often referred to as brand identity. This is the image, symbols, or design that identifies your business that is used on letterheads, signs, websites, and other advertising items such as pens, t-shirts, and coffee cups.

What is the true purpose of a company logo?

The logo will often put an image with your business. As soon as your customers see your logo, they should be able to know what your company is about and its purpose. Your logo should allow those seeing your brand know what they can expect from your business.

What makes a logo stand out from the crowd and brand your business in the way you desire?

Simple

This does not mean that your logo has to be plain and boring but it should be simple and easy to remember. If you look at the top leading brands in the world, you will see just how simple of a logo design they use such as Apple, Yahoo, Google, and YouTube. If your logo is too busy there will be too much for your customers to remember which can easily make them completely forget your business altogether while they try to figure out your logo. At unicorn logo design, we understand the importance to convey the right message to your customers while keeping the design eye catching but also simple at the same time.

Convey the Personality of the Business

You want potential customers to understand your business as soon as they see your logo. This means that they will understand what you offer and that you are the best or possibly the most trustworthy or other personalities that you wish to convey. If you look at the logo for Nike shoes, you will see it is a simple check mark, conveying it is the best. Talking with the designers at Unicorn Logo Design you will be able to give them the information they need to create your business logo that will convey your businesses personality.

Flexibility

A very important part of any business logo is its flexibility. Your logo should be able to be change ratios and aspects easily so you can use the logo on your business material. This can include letterheads, posters, ads, websites, coffee cups, pens, t-shirts, or any other item that will get your logo in front of the eyes of potential customers.

To have a captivating logo, you need to hire a company with the expertise as well as creative artists that will help brand your company instead of throwing together a logo that will do nothing to help you reach the top and beat your competition.